luxury reborn...

Belvedere Vodka proudly unveils its new advertising campaign, photographed and directed by avant-garde photographer, Terry Richardson. Inspired by Belvedere's "Luxury Reborn" platform, the cutting-edge, energetic campaign uses an artistic approach capturing "downtown mavens" in spontaneous nightlife situations. Featuring both print and television executions, the TV campaign stars Vincent Gallo, artist, director and star of feature films "The Brown Bunny" and "Buffalo '66" and music by hip-hop MC and influential producer RZA of the Wu-Tang Clan, who created an original track for the spot. “Luxury Reborn” redefines the idea of luxury with a contemporary, adventurous, and energetic attitude. To access Terry Richardson's exclusive and never before seen photos click “Discover Luxury Reborn,” and then click “Terry’s Room.”

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SOURCE: BELVEDERE VODKA